Friday, April 25, 2014

Switzerland, one of Europe’s perennially popular travel destinations, has fascinated American travelers ever since the days of the legendary Grand Tour. While its reputation for apres-ski chicness, Heidi-like mountain villages and outstanding world-class hotels is renowned among tourists, if you peel back the promotional veneer you’ll discover a multifaceted destination that transcends the tourist-brochure hype and provides a world of experiences for the more sophisticated traveler.




Zurich lies not only in the heart of Europe but also in the hearts of those who have made the city the top destination in Switzerland. Set on the northern shores of Lake Zurich with a magnificent view of the snowcapped Alps on the horizon, Zurich’s multicultural flair and variety of leisure activities makes it popular with travelers from all over the world.

The city’s downtown offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, shops selling international fashion labels as well as Zurich designs, and the most flamboyant and lively nightlife in the country. Recreational activities range from sailing on the lake in the very heart of the city, to a spectacular hike on the Uetliberg Mountain.

The city is easy to reach, by train, plane or car. Its international airport is only a 10-minute train ride from downtown and Zurich’s Main Railway Station is regarded as a central European railroad hub.


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